Case study

A multi-country brand style for the first electric scooter network in Poland

client:
Blinkee.city
ROLE:
Solo designer
i did:
Concept
Redesign
Web redesign
UX
UI

Blinkee.city is a first electric scooter network in Poland, also operating in Spain, Croatia, Hungary, Romania, Slovakia, Czech Republic and Sweden.

Live website

Challenge

Create the digital experience that matches the modern, lifestyle brand spirit. Also present blinkee.city in the eyes of customers and business partners as an multi-country, multi-service company, successfully operating in many European cities.

Outcome

A new website, icon set, digital marketing materials and information architecture that present blinkee.city as a modern, lifestyle company and reliable, trustworthy business partner.

The current blinkee.city service is the third page in the young startup history. The website designed by Artur Świętoński is a dream come true.It fully reflects the nature of our company and service. It is modern, light and cheerful. :) Its architecture and design reflect our business needs.Our partners and we can easily manage it and present content dedicated to a given market. Together with Artur, we have designed several functionalities for the future that we haven't yet published on the site.

Martyna Ziębińska-Górska
e-marketing manager & digital specialist, Blinkee.city

The Beginning

To design the best digital experience I had to understand what exactly mean for blinkee.city the term "lifestyle and modern brand". In addition, I wanted to learn more about their business and what is important in it.

Thanks to meeting with company stakeholders I was able to precisely specify requirements and ideas about a web redesign. During the conversation, I learned also about the details of company activities and identified the main competitors.

Clarification of the term "lifestyle brand"

Concept

Based of that knowledge, I divided the project into 3 areas, each of which responded to a specific main need of the company.

Products and services

An important part of the project was designing an information architecture that presents the company's services to both individual and business clients.

To do that I designed B2C and B2B areas where clients are able to find information that they need at the moment. I also created navigation that connects both areas in a simple and intuitive way.

blinkee.city top level B2C / B2B navigation sketches

Lifestyle look & feel

To build the right creative tone, I focused mainly on photos of people using the company's services and matched icons.  That gives not only the digital experience match the modern spirit of the brand, but also visually present what the company does.

Early page sketches that include photos as the main "lifestyle" factor

Multi-country experience

One picture is worth more than a thousand words. I decided to present specific countries in which the company operates, also by using photographs. Thanks to this, I got a better exposure and more interesting presentation of content suited to the new style of the page.

blinkee.city in different countries

Solution

All actions taken during the design process have resulted in a new, modern and fulfilling requirements site, thanks to which blinkee.city can develop its business future.

Before
After

Stay In Touch

I usually answer within 24 hours. Unless I'm on a weekend bike trip ;)

artur.swietonski@gmail.com