Familiarizing the user with all available services is a big challenge in such a large and diverse company as Wirtualna Polska. As part of the internal design team, I took on the challenge of designing a flexible e-commerce solution. A website and system that would be able to effectively present a wide and diverse company's offer, and also increase wp.pl recognition as a company that besides media and advertising also provides e-commerce services.
A new e-commerce website with a flexible digital approach. I designed information architecture, wireframes, high-fidelity mockups, marketing and traffic acquisition elements. All created as a part connected within existing structures and brand styles.
To design a truly flexible solution, we first determined the exact scope of work and the main thematic areas on which we should focus. Then, during meetings and workshops with stakeholders, we identified the main values of each area.
Based on that knowledge I prepared flexible design elements that like LEGO block were used to build many different sites within radar.wp.pl brand.
The blocks designed earlier were then used to create a flexible and comprehensive hi-fidelity mockups that were next used by Klaudyna Bańczerowska to create stunning website UI design.
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